Make It Colourful Again – Holi Campaign for LX India

Objective

Holi, the festival of colors, is a time for celebration, vibrance, and renewal. LX India wanted to tap into the festive spirit by promoting a curated selection of home décor and tech items, turning everyday spaces into colorful, joyful zones.

The Idea

We developed the campaign around the theme: “Make It Colourful Again.”

The message was clear: Whether you’re upgrading your space or your setup, LX India adds color to your home and lifestyle. We merged the visual energy of Holi with RGB lighting elements from gaming and décor products to create a seamless cultural-tech vibe.

Our Role

Floir led the creative and executional process:

• Developed the campaign strategy and content roadmap

• Produced vibrant videos showcasing featured products in festive setups

• Delivered animated graphics and visuals tailored for digital platforms

• Ensured visual consistency across ads, reels, and banners

Results

• Over 50% sales growth during the Holi season compared to the previous year

• Increased engagement on LX India’s festive catalog

• Strengthened brand association with both lifestyle and tech