Thank Us Later Valentine’s Campaign for LX India

Objective

Valentine’s Day often leaves consumers uncertain about what to gift their loved ones. LX India wanted to position itself as the ultimate solution for thoughtful, ready-to-choose Valentine’s gifts especially customized options for couples.

Our Role

Floir led the end-to-end production

• Concept development and scripting

• Voiceover-based storytelling

• Product-focused cinematography with a romantic visual language

• Seamless integration of usability and brand aesthetics

LX India – Valentine’s Campaign: Thank Us Later

For Valentine’s 2025, Floir partnered with LX India to create the “Thank Us Later” campaign—addressing the common dilemma of choosing the perfect gift for a loved one. As a commerce-first brand, our goal was clear: let LX India make gifting effortless. Through a vibrant video campaign showcasing a variety of customizable couple gifts, we positioned LX as the go-to solution.

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Results

• +60% growth in Valentine’s gift sales vs. previous year

• Increased customer engagement during the pre-Valentine week

• Strengthened LX India’s positioning as a go-to for special occasion gifting