Zoylee Valentine’s Campaign – 50% Growth in Home Service Bookings

Objective:

To drive last-minute Valentine’s Day bookings for at-home grooming services, targeting both couples and individuals looking for salon-quality experiences from the comfort of home.

Strategy & Creative Direction:

We built the campaign around the insight that people want to look their best without the hassle of stepping out, especially during special occasions.

Campaign Theme:

“Love Delivered to Your Doorstep”

Emphasizing convenience, comfort, and confidence.

Execution Highlights:

• Short, attention-grabbing video ads showing Zoylee professionals setting up grooming kits at customers’ homes.

• Relatable scenarios: Getting ready for a date, a solo self-love pamper day, or couple grooming at home.

• Tone: Warm, stylish, and intimate “You don’t need a salon when the salon comes to you.

  
  

Results:

• 50% increase in home service bookings in February

• 80% of bookings came from Instagram & story swipe-ups

• Peak demand between Feb 10–14, especially for couple grooming packages

• High engagement on content that highlighted “no waiting, no traffic, just pampering